The Indian EV market is gearing up for one of its biggest rivalries ever — the Maruti Suzuki e-Vitara vs Tata Curvv EV. Both models target the growing mid-size electric SUV segment, offering futuristic styling, improved safety, and long-range capability. With Maruti entering the EV space for the first time, the competition has officially intensified.
Launch & Availability
Maruti Suzuki e-Vitara
- Officially unveiled but not yet on sale.
- Expected launch: Early 2026.
- Maruti is positioning it as its first mass-market EV, designed for long-range practicality and wide customer adoption.
Tata Curvv EV
- Expected to enter showrooms sometime in 2025.
- Will likely be the first of the two to go on sale.
- Tata’s EV lineup already leads the market, giving Curvv EV a strong foundation to build on.
Design Comparison
e-Vitara – Modern Yet Familiar
Maruti has retained the Vitara’s muscular SUV DNA while giving it a clean electric character. Sleek LEDs, a robust grille-less front, and bold SUV posture make it look premium yet practical.
Curvv EV – Coupe-Inspired Futuristic Look
Tata has gone bold with a sloping coupe-roof design, aggressive DRLs, and minimalist surfaces. It stands out with its sporty and youthful appeal.
Interior & Features
Maruti e-Vitara
- Large floating touchscreen
- Multi-layer dashboard
- Premium cabin materials
- Advanced connected features
- ADAS expected in higher variants
Tata Curvv EV
- Futuristic dual-screen setup
- Touch-based HVAC controls
- Premium upholstery
- Panoramic sunroof
- Latest generation ADAS suite
Performance Expectations
e-Vitara
- Maruti is expected to offer multiple battery packs.
- Real-world range expected to cross 450+ km.
- New EV platform co-developed with Toyota.
Curvv EV
- Tata’s latest EV architecture with optimized efficiency.
- Expected range: 450–500 km.
- Fast charging support with improved thermal management.
Safety
Both cars are expected to bring:
- 6 Airbags
- ESC, Hill Assist, Traction Control
- 360° Camera
- ADAS (Adaptive Cruise, Lane Keep, Auto Emergency Braking)
Maruti Suzuki e-Vitara vs Tata Curvv EV – Comparison Table
Tata may take the lead because of its proven safety history, but Maruti aims to improve significantly with the e-Vitara.
| Category | Maruti Suzuki e-Vitara | Tata Curvv EV |
|---|---|---|
| Status | Unveiled; Launch in Early 2026 | Expected Launch 2025 |
| Brand Positioning | Maruti’s first mass-market EV | Tata’s premium futuristic EV |
| Body Style | SUV, muscular & upright | SUV-Coupe, sporty sloping roof |
| Design Language | Clean EV fascia, strong stance | Futuristic DRLs, aggressive lines |
| Cabin Theme | Spacious & practical | Minimalistic & tech-focused |
| Screens | Large infotainment + digital cluster | Dual integrated screens |
| ADAS | Expected | Confirmed (latest-gen ADAS) |
| Connected Tech | Suzuki Connect | Tata iRA 2.0 |
| Battery Options | Multiple battery packs expected | Single large pack expected |
| Range (Expected) | 450+ km | 450–500 km |
| Charging | Fast charging support (DC) | Fast charging + improved thermal management |
| Platform | New EV platform with Toyota | Tata’s Gen 2 EV Architecture |
| Safety Features | 6 airbags, ESC, 360° camera (expected) | 6 airbags, ESC, ADAS, 360° camera |
| Interior Space | More roomy, family-friendly | Slightly compact due to coupe roof |
| Target Customers | Families, long-distance users | Young buyers, tech-focused users |
| Expected Price Range | ₹17–22 lakh | ₹18–24 lakh |
| Strengths | Practicality, space, brand trust | Design, technology, early launch |
| Weaknesses | Late market entry | Coupe roof reduces rear space |
Which One Should You Wait For?
Choose the e-Vitara if you want:
- A practical, spacious family EV
- A reliable long-term ownership experience
- Maruti’s wide service network
- Classic SUV styling
Choose the Curvv EV if you want:
- A stylish, futuristic-looking EV
- Feature-rich cabin and technology
- Early availability
- Sporty driving character
Carzovo Verdict
The battle is intense — Tata Curvv EV brings futuristic design and early availability, while Maruti e-Vitara promises strong range, practicality, and unmatched brand trust.
For now, the Curvv EV holds the timing advantage, but once launched, the e-Vitara could become one of the highest-selling electric SUVs in the country.
