Festive car deals and discount to consider this October

Dussehra and the festive season bring some of the most attractive opportunities to purchase a new car in India. In October 2026, several automobile brands are offering benefits across hatchbacks, sedans, SUVs, MPVs and electric vehicles. Buyers can find a combination of cash discounts, exchange bonuses, loyalty benefits, corporate offers and additional support on selected variants.

This year, some of the biggest reported offers are on selected Tata electric cars, the Honda Elevate, the Honda City, the Mahindra Scorpio-N and the Toyota Land Cruiser 300. However, the highest advertised discount is not necessarily the best deal for every buyer. The actual savings depend on the model, variant, manufacturing year, stock availability and dealership.

If you are planning to purchase a car during the Dussehra festive period or before the end of October, here is a model-wise guide to the top car offers and discounts worth checking.

Top 10 Car Offers and Discounts This Dussehra Season

The following figures are reported maximum benefits for selected models and variants during October 2026. They are not guaranteed cash discounts for every customer.

1. Tata Motors: Big Festive Benefits on Selected Cars and EVs

Tata Motors has introduced festive benefits across selected petrol, diesel and electric models. Its October schemes make the brand worth considering for buyers who want an SUV, an affordable hatchback or an electric vehicle.

Reported Tata car offers

• Tata Curvv EV: Benefits of up to ₹3.35 lakh on selected pre-SeriesX variants.
• Tata Harrier EV: Up to ₹2.75 lakh on selected Fearless+ and Empowered variants.
• Tata Punch EV: Up to ₹1.45 lakh on selected outgoing long-range variants.
• Tata Nexon: Up to ₹75,000 on selected petrol manual variants.
• Tata Altroz CNG: Up to ₹55,000.
• Tata Nexon EV: Up to ₹45,000.
• Tata Harrier and Safari diesel: Up to ₹45,000 on selected variants.
• Tata Tiago: Up to ₹35,000 on eligible outgoing variants.

These reported benefits make the Curvv EV and Harrier EV particularly interesting for buyers considering an electric SUV. Buyers looking for a more affordable car can also enquire about the Nexon, Tiago and Altroz CNG.

Before booking, check whether the advertised benefit includes an exchange bonus, loyalty benefit or other conditional incentive. Confirm the manufacturing date and the exact variant available for immediate delivery.

2. Honda: Elevate, City and Amaze Get Festive Discounts

Honda is another brand worth checking during the October festive period, particularly if you are considering a family sedan or a midsize SUV.

Reported Honda offers

• Honda Elevate: Up to ₹2.35 lakh on selected pre-facelift variants.
• Honda City: Up to ₹1.71 lakh on selected variants.
• Honda Amaze: Up to ₹66,800 on eligible variants.
• Honda City e:HEV: A reported benefit of around ₹15,000.

The Elevate deserves attention because the largest advertised savings are associated with selected pre-facelift stock. The updated model and older stock may have different prices and benefits.

The Honda City is worth considering for buyers who prefer a comfortable sedan for daily commuting and highway journeys. Meanwhile, the Amaze can be an option for families looking for a compact sedan.

Buying tip: Compare the final on-road quotation for the old and updated Elevate before choosing. A larger discount is useful only if the variant, features, warranty and manufacturing year suit your requirements.

3. Mahindra: Scorpio-N, Thar and XUV 3XO Offers

Mahindra’s festive schemes include selected SUVs and electric vehicles. The available benefits depend heavily on the trim and drivetrain.

Reported Mahindra offers

• Mahindra Scorpio-N: Up to ₹1.50 lakh on selected Z8L and Z8T four-wheel-drive automatic variants.
• Mahindra XUV400 EV: A reported benefit of around ₹1 lakh on the EL Pro.
• Mahindra Thar 4WD: Up to ₹80,000 on selected pre-facelift stock.
• Mahindra XUV 3XO: Up to ₹60,000 on selected petrol variants.
• Mahindra Scorpio Classic: Up to ₹35,000 on selected variants.

For SUV buyers, the Scorpio-N and XUV 3XO are worth comparing according to budget, seating requirements and everyday usability. Buyers interested in the Thar should verify whether the quotation applies to the exact version they want.

Do not assume every Mahindra SUV carries the same festive discount. Some popular models or newer variants may have limited or no direct benefits.

4. Maruti Suzuki: Discounts on Everyday Family Cars

Maruti Suzuki remains a practical starting point for buyers looking for hatchbacks and compact SUVs. Its Arena and Nexa dealerships have different offer structures, so check the relevant showroom before booking.

Reported Maruti Suzuki offers

• Maruti Suzuki Victoris: Up to ₹1.36 lakh.
• Maruti Suzuki Grand Vitara: Up to ₹1.36 lakh on selected petrol variants.
• Maruti Suzuki WagonR: Up to ₹64,600.
• Maruti Suzuki Alto K10: Up to ₹59,600.
• Maruti Suzuki Celerio: Up to ₹54,600.
• Maruti Suzuki Eeco: Up to ₹49,600.
• Maruti Suzuki XL6: Up to ₹61,000 on selected variants.
• Maruti Suzuki Jimny: A reported cash discount of ₹35,000.

These offers give budget-conscious buyers several options. The Alto K10 and WagonR suit buyers prioritising everyday city driving, while the Grand Vitara and Victoris may appeal to customers looking for a larger family vehicle.

The final offer may include exchange, scrappage or loyalty benefits rather than a direct price reduction. Ask for a written breakdown before making the booking payment.

5. Toyota: Attractive Benefits on Selected Models

Toyota’s reported October offers cover everything from compact cars to premium vehicles. The largest benefits are associated with specific high-value models and selected older stock.

Reported Toyota offers

• Toyota Land Cruiser 300: Up to ₹13.38 lakh on selected 2025-model-year stock.
• Toyota Camry Elegant Edition: Up to ₹3.27 lakh.
• Toyota Urban Cruiser Hyryder: Up to ₹1.25 lakh on selected variants.
• Toyota Glanza: Up to ₹70,000.
• Toyota Fortuner Neo Drive: Up to ₹59,000.
• Toyota Urban Cruiser Taisor: Up to ₹45,000 on selected variants.

The Land Cruiser 300’s large headline benefit is aimed at a premium segment and should not be compared directly with discounts on affordable family cars. For a more mainstream purchase, the Hyryder, Glanza and Taisor are more relevant options.

Toyota buyers should verify whether the benefit applies to the exact powertrain, variant and model year they are considering.

6. Hyundai: Festive Deals on Creta, i20 and Grand i10 Nios

Hyundai’s October 2026 festive schemes include selected hatchbacks, sedans, SUVs and electric vehicles.

Reported maximum benefits include:

• Hyundai Creta N Line: Up to ₹1.25 lakh.
• Hyundai Creta petrol: Up to ₹1.15 lakh on selected variants.
• Hyundai Verna: Up to ₹1.05 lakh on selected older variants.
• Hyundai Alcazar: Up to ₹90,000.
• Hyundai Grand i10 Nios: Up to ₹75,000.
• Hyundai i20: Up to ₹65,000.
• Hyundai Creta Electric: Reported benefits of ₹50,000–₹65,000.
• Hyundai Exter: Up to ₹55,000.
• Hyundai Aura: Up to ₹40,000.

The Creta and Alcazar are worth considering for buyers who want SUVs, while the i20 and Grand i10 Nios can be suitable for city-focused use.

Check whether a quotation combines cash discounts with exchange, scrappage or corporate incentives. The highest figure may not be available to a buyer who does not qualify for every benefit.

7. Kia: Discounts on Carnival, Carens and Sonet

Kia’s reported October festive offers cover selected MPVs, compact SUVs and family cars.

• Kia Carnival: Up to ₹1.70 lakh.
• Kia Carens Clavis ICE: Up to ₹95,000.
• Kia Carens Clavis EV: Up to ₹75,000.
• Kia Sonet: Up to ₹65,000 on a selected petrol variant.
• Kia Syros: Up to ₹55,000 on selected variants.
• Kia Carens: Up to ₹45,000.
• Kia Seltos: Reported benefits of up to ₹40,000.

Families who need more seating space can compare the Carens and Carens Clavis, while the Sonet and Seltos may suit buyers looking for SUVs in different size categories.

Kia’s offers may be structured around exchange, scrappage, loyalty and corporate benefits. Confirm the eligibility requirements and whether the benefits can be combined.

8. Which Electric Cars Have the Best Festive Offers?

Electric cars deserve a separate look because some of the largest reported October benefits are on selected EV variants.

These figures are useful starting points, not guaranteed reductions in the ex-showroom price. Some offers may apply to outgoing variants or be dependent on dealer stock.

When comparing electric cars, also consider your daily driving distance, charging access, battery warranty, service availability and the total cost of ownership. A bigger discount should not be the only reason to choose a particular EV.

9. How to Get the Best Car Deal This Dussehra Week

A good festive purchase requires more than asking for the largest discount. Use these steps to negotiate confidently.

1. Request a complete quotation. Ask the dealer to separate the ex-showroom price, insurance, registration, accessories and every discount.

2. Separate cash discounts from conditional benefits. Exchange, scrappage, loyalty and corporate incentives may require specific eligibility.

3. Compare two or three dealerships. For the same model and variant, request written quotations from different authorised dealers in your city.

4. Check the manufacturing date. If the largest discount is on older stock, confirm the manufacturing month and year before deciding.

5. Negotiate insurance and accessories. Review insurance coverage and optional accessories rather than accepting every item in the first quotation.

6. Confirm the offer’s validity. Ask whether the deal is valid through the end of October 2026 and whether it applies to your booking or delivery date.

7. Calculate the actual saving. Compare the final on-road amount after all eligible benefits, not just the headline discount.

10. Is Dussehra 2026 a Good Time to Buy a New Car?

The festive period can be a useful time to purchase a car because manufacturers and dealerships often introduce promotional schemes to attract buyers. October 2026 offers include discounts across several price ranges, from entry-level hatchbacks to premium SUVs and electric vehicles.

However, there is no single best offer for every buyer. A family purchasing a WagonR, a customer considering a Creta and an EV buyer evaluating the Curvv EV will have different priorities.

If you plan to buy before the end of October, focus on the exact variant you want, compare written quotations and confirm that the advertised benefits are available at your local dealership. Do not rush into a booking simply because a salesperson describes the offer as a limited-time festive deal.

Final Verdict

The top reported car deals this Dussehra season include the Tata Curvv EV and Harrier EV for electric SUV buyers, the Honda Elevate and City for buyers seeking a petrol SUV or sedan, and selected Maruti Suzuki and Hyundai models for everyday family use. The Mahindra Scorpio-N and Toyota Hyryder are also worth checking if they match your budget and requirements.

The smartest purchase is not always the car with the biggest discount. It is the car that offers the right features, a suitable final on-road price, dependable ownership support and a deal that genuinely matches your eligibility.

Before paying a booking amount, get the offer in writing and verify the final price with an authorised dealership. This is the best way to make the most of the Dussehra festive buying season in India.